About us

Four notorious international fur auction houses and the International Fur Trade Federation (IFTF) have been working desperately over the past few years in a new attempt to cover up animal abuse by using the Origin Assured™ (OA) labelling programme.

The Origin Assured™ (OA) is the fur industry's disinformation campaign. This is the single most misleading initiative to emerge from the fur industry in decades, and reflects the trade’s commitment to disinforming naive customers about the cruelties involved in producing fur.

The participating auction houses are American Legend Cooperative, Finnish Fur Sales, Kopenhagen Fur and North American Fur Auctions. All heavily involved in making huge amounts of money from global animal abuse.